7 high paying skills & where to learn them for free | Increase your income & work remotely

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in today's video i'm going to show you

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seven higher paying skills that will

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help you to earn more money

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increase your chances of being able to

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work remotely and potentially even start

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your own online business

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i'm going to show you exactly where and

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how you can learn these skills without

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having to pay for expensive courses

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if you're looking to increase your

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earnings or to get a better job or work

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remotely or even start an online

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business

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then i want to show you in this video

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seven really valuable skills that help

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me to do all of those things and if

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you're not familiar with my background i

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own a uk careers advice website called

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standout cv which i

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started from scratch a few years ago i

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have another video which i'll link to

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which tells you about that in a bit more

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detail if you're interested just so that

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you can see that i'm speaking from some

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experience

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and the reason i want to focus on these

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seven skills in particular is not only

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did they help me to achieve my goals

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but i also learned them completely free

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just by looking at various blogs and

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videos and putting a bit of practice in

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so i know that if i can learn them and

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put them to good use you probably can

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too

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my intelligence is probably average at

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best and i didn't have any prior

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experience in any of these areas

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so i really think that anybody can

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master these skills with a bit of time

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and effort and ultimately they help me

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increase my earnings to be able to work

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from anywhere in the world and generally

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have a better quality of life so i'm

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sure they can do the same for you

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now before i dive into the individual

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skills i just want to quickly cover the

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broad category that all of these skills

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fall into and explain

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why it's such a lucrative and

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interesting category to get into so

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these skills can

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broadly be categorized as digital skills

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or maybe even digital marketing skills

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and what that means is they are skills

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that help businesses to build online

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presences

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and build awareness of their products

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and services and there are four main

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reasons why i think this is such a good

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category or industry to break into

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number one is that these skills can be

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applied to freelancing

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to employed work or to building an

01:44

online business

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and that's really important if you're

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just starting out or if you're young and

01:47

you haven't really decided what you want

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to do yet it gives you lots of options

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for the future number two is that there

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is a lot of demand for these skills

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which means it will be easier for you to

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find work or clients and generally

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speaking people will be prepared to pay

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well for these skills number three is

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that there is a higher potential for

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remote work

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so delivering digital skills or digital

02:06

services generally just requires a

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laptop and an internet connection so

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this means if you value your flexibility

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or the ability to work from anywhere in

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the world

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then this can be really beneficial to

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you number four is that there's lots of

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free

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information online to help you learn

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digital skills and this means that you

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don't have to spend ludicrous amounts of

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money educating yourself

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which in my opinion is just something

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that you don't really need to do these

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days so now i'm going to run through all

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of these seven skills i'm going to take

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a detailed look at each of the following

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aspects of them an overview of the skill

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how you can earn from it as a freelancer

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an employed person or a business owner

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how much you can earn from it and how

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and where you can learn the skill and as

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i go through these skills if you have

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any questions about any of them

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feel free to ask in the comments below i

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do read all of the comments and i will

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get back to you with an answer as soon

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as i can right skill number one on the

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list it

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really is an essential skill if you want

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to succeed nowadays

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and especially if you want to work in

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digital or online

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then it really is a foundation skill

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that will actually

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feed into all of the other skills i'm

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going to mention on this list and make

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you better at them as well

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it's actually something that everybody

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can do a basic level but

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the majority of people don't know how to

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do it effectively and that skill

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is writing but of course i'm not just

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talking about knowing how to spell

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correctly or where to put capital

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letters

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the real skill in writing is knowing how

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to affect people with the words that you

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write

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so it's knowing how to engage people how

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to hold their attention

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how to change their opinions or to

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persuade them to take a certain action

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if you can learn how to create those

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sorts of effects on people with your

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writing

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then you'll massively increase your

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earning potential in fact i bet if you

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were to look around your screen right

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now

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you'd see lots of written content all of

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the youtube video titles and

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descriptions

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all of the websites you have opened in

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other tabs all of the emails

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in your inbox trying to sell your

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products and services and all of that

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text isn't just there to communicate

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its purpose is to attract people to hold

03:48

their attention and ultimately

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probably to try and sell them something

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writing has been vital to businesses for

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many years and it will probably continue

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to be so for many many years into the

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future

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so how can you earn money as a writer

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well the beauty about being a good

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writer is that you have so many options

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of where and how you can choose to apply

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that work

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so whether you're working as a

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freelancer or an employee basis you can

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do things like

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writing articles for websites writing

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sales copy for adverts

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writing text copy for email campaigns

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writing product descriptions

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writing proposals or bids for clients

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and this list could go on forever but

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that's just a few examples and these are

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valuable tasks that businesses will be

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prepared to pay for as a standalone

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service

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or they could be one part of a bigger

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job in an employed position and also

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email communication with clients and

04:31

colleagues is an essential part of work

04:32

nowadays

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so being a good writer will allow you to

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express your thoughts to those people

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more clearly

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and build stronger relationships with

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them and also when it comes to

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looking for jobs as a job seeker or

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trying to land clients

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as a business owner or a freelancer then

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writing again

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plays a very very big part because

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you'll be much more successful at

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landing jobs or landing customers if

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you're able to write material that

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connects with those people

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and persuades them to work with you so

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how much can writing earn you

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well it's a bit vague to say how much

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writing could earn you because there's

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so many different ways it can be applied

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and you'll see as we go through this

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list it actually feeds into all of the

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skills i'm going to run through but i'll

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just give you a few examples of what you

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could

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earn if you were doing a soul writing

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job but don't focus too much on these

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figures because i think that the real

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value from writing comes from when you

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apply it to other skills and that will

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make more sense as we progress through

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this video so if we were to start off

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looking at employed jobs on read here if

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we look at

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the job of copywriter which is pretty

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much your kind of most basic core

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writing job it's the kind of people who

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will be writing copy for websites

05:34

writing articles

05:36

writing adverts things like that um if

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we have a quick scroll down there as you

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can see

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that's uh this one here pays faces 35k

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25k here 20 to 25.

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so this is kind of like your entry to

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mid-level job as a writer so as you can

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see the salaries are not too bad

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if we then look more broadly at writing

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jobs as a whole so we look across

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all the different kinds of levels you

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can get you can see the salaries

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increase a little bit so you've got a

05:59

medical writer here so it's like a

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specialist writer

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that's paying 35 to 45 a wheel writer

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paying up to 45

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again medical riders paying up to 75. so

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you can see that as you start to

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build on your skills if you take writing

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and blending with something else like

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like these roles do here

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then that's where you can start to see

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the increase in salary and you can start

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to earn a lot more with writing

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and if you wanted to sell freelance

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writing services then you could use a

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website like

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fiverr.com here so this is a freelance

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marketplace

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and basically they have lots of small

06:33

business

06:34

owners on there who are looking for

06:35

freelance services so there's a lot of

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buyers from the uk and from the us you

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can sell services from anywhere in the

06:40

world on these sites

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and if we have a quick look in the

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writing section here we have

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this lady is writing medical blog posts

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for 121 pounds and she sold

06:49

67 of those we have this guy here who is

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writing

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product or service descriptions and he's

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charging 16 pounds and he's hold

06:58

703 of those so there's lots of

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different servers you could sell and you

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can see that the prices

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uh will vary quite a lot depending on

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what it is that you're actually selling

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but it's definitely a lot of opportunity

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to earn just from doing writing services

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on these websites

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and actually i used to work as a

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freelance cv writer on peopleperhour.com

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and i'll put links for both of these

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sites in the description by the way um i

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used to work

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as a cv writer so i'd rewrite people's

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cvs for them and

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i started off charging 10 pounds per cv

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and i was able to gradually increase my

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prices to 100 pounds

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and again that was just from solely

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doing a pure writing job article writing

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is probably one of the best services to

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start with if you're a beginner and you

07:37

want to start selling writing services

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and to give an example i actually hire

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quite a lot of freelance writers to

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write short articles for my website

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and i normally pay anything between 6

07:47

and 10 pounds per 100 words

07:48

which is pretty typical for the uk

07:50

market a straightforward 500 article

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could quite easily be completed in about

07:53

an hour and a half so this means that

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you could earn anything between

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30 to 50 pounds for an hour and a half's

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work and as a business owner

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particularly an online business owner

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writing is really really valuable it's

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really hard to put a figure on just how

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valuable it is

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so i spend a lot of my time writing

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within my business whether i am writing

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an article for my websites

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or i'm writing instructions for

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freelancers and writers

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or i'm writing a sales page or emailing

08:17

somebody writing really is the driving

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force of my business

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i honestly can't stress just how

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important writing skills are and if you

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only take one thing away from this video

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it should be learn how to write well if

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you want to succeed in online or digital

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work

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so how and where can you learn writing

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well one of the people that i learn most

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of my writing skills from is a guy

08:36

called neil patel

08:37

he is a really really good online

08:39

marketer really well-known marketer

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and he is potentially in my opinion one

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of the

08:45

best writers out there in terms of

08:46

keeping people engaged and building a

08:48

relationship with his readers he's got a

08:50

few really good articles on the

08:51

fundamentals of writing the basics of

08:53

writing to get you started

08:55

i would also recommend having a good

08:56

look around his blog and also his

08:58

youtube channel

08:59

i will of course put links for those in

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the description and there's also some

09:02

really good blogs on marketing websites

09:04

09:05

copyblogger and hubspot that can teach

09:07

you about

09:08

certain aspects of writing so how to

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write good articles how to structure

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articles

09:12

how to write headlines that attract

09:14

people and lots of different things like

09:15

that

09:15

another really good way to learn how to

09:17

write is simply by taking a closer look

09:19

at some of the things you already read

09:20

so if there's a website or a blog that

09:22

you read regularly next time you read it

09:24

take a closer look see how it's

09:25

structured

09:26

and try to learn the types of things

09:28

that they do to keep you interested i'd

09:29

say that most people can probably learn

09:31

the basics of writing fairly quickly

09:33

and you could potentially be up and

09:34

running and using it to increase your

09:36

income within a few weeks

09:37

but to really master it takes years and

09:39

it's one of those subjects where there's

09:41

always something new to learn

09:42

skill number two on this list is search

09:44

engine optimization or

09:45

seo for short and seo is basically the

09:48

art

09:49

of getting web content to rank in search

09:51

engines like google for example

09:53

so when somebody searches for a specific

09:55

term your website shows up somewhere

09:57

near the top

09:58

and it's a hugely valuable skill to

09:59

businesses because it has the potential

10:01

to drive lots of relevant traffic to

10:03

their websites

10:04

so to give an example let's say somebody

10:06

owns a business that sells flying

10:08

experiences

10:09

now if you have the skill to make their

10:12

website appear

10:13

at the top of the organic search results

10:15

here then that would be a very very

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valuable skill to that business and

10:18

something that they would be prepared to

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pay you a lot of money for

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and just so you're aware the results

10:23

that appear

10:24

at the top here that say add on the left

10:25

of them they're actually paid adverts

10:27

and every time they're clicked on the

10:28

company will be charged for those

10:30

so when we're talking about organic

10:32

results we're talking about the ones

10:33

that appear below those these are the

10:34

natural

10:35

results that don't have to be paid for

10:37

so how can you earn money with seo

10:39

so if you were to work as an employee

10:41

you could work directly for a brand

10:43

trying to help them to

10:45

rank their website for certain key terms

10:47

for their business

10:48

so let's say for example you worked for

10:50

a big retail bank

10:51

you would be helping them to rank for

10:53

terms like loans business loans

10:55

mortgages etc

10:56

or you could potentially work for an seo

10:58

agency and that is basically a company

11:00

who provide

11:01

seo services to lots of other companies

11:03

so if you were to work on an employed

11:05

basis for an sci agency you could be

11:07

working on lots of different client

11:08

projects

11:09

helping a lot of their clients to rank

11:10

for their key terms so if we take a look

11:12

read for seo jobs for permanent jobs we

11:16

can see that there's some good salaries

11:17

so an seo manager role they're paying 40

11:19

000

11:20

which is a more senior role then you've

11:22

got an seo executive role here paying 23

11:24

to 28 k

11:25

an seo manager again sort of a mid-level

11:27

one and if we take a look at

11:29

more senior jobs here if we look at head

11:31

of seo jobs

11:33

we've got a head of seo role here paying

11:35

550 to 600 pounds a day which is

11:37

obviously a really really good rate

11:38

that's a bit of an outlier but it does

11:40

give you an example of what you can earn

11:41

at the very very high end of seo

11:43

in employed work as a freelancer you can

11:45

sell a huge range of different seo

11:47

services to small businesses helping

11:49

them to rank for their keywords

11:50

and generally speaking the fees that you

11:52

can charge for this are very high for

11:54

example if we look on fiverr here

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and we look in the seo category

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we can see that there's a range of

12:02

things being sold here so

12:04

on-page seo optimization for 52 pounds

12:07

and this person sold 34 of those

12:10

optimize your website with seo 121

12:12

pounds

12:13

and this person sold 69 of those so as

12:15

you can see there are lots of different

12:16

seo services that you can sell as a

12:19

freelancer

12:20

and generally speaking if you know how

12:22

to do it well when you can get people

12:23

good results

12:24

then the rates are quite high and as a

12:26

business owner you can of course

12:27

use seo to drive traffic to your own

12:29

website

12:30

and really the sky's the limit of how

12:32

much you can earn there because you can

12:33

then

12:34

use that to drive people towards your

12:36

offers to

12:37

sell products to sell services or even

12:39

to sell advertising on your website and

12:40

the reason i actually chose to mention

12:42

seo is because it really has been one of

12:43

the big driving forces behind the

12:45

success of my business my website

12:47

standout cv generates well over a

12:49

hundred thousand visitors every month

12:50

even in today's slightly

12:51

unstable economic circumstances and

12:53

that's all because i learned

12:55

seo and i applied it to the website so

12:57

how and where can you learn seo

12:58

well seo is a huge topic and it's not

13:01

something you're going to learn

13:02

overnight

13:03

it probably took me at least a couple of

13:04

years before i really started to get

13:06

good at it

13:07

but ultimately seo comes down to two

13:09

things the first is creating

13:10

really good useful content that fully

13:13

answers

13:14

users search queries and this obviously

13:15

requires good writing skills amongst

13:17

many other things but this is why it's

13:19

so important to learn how to write well

13:21

and the second main aspect of seo

13:23

is getting links to your website from

13:25

other quality websites in your niche

13:27

so this is really about promoting your

13:28

website in the right places

13:30

and getting other websites to reference

13:32

you so luckily there are a lot of really

13:34

good guides out there to get you started

13:35

in seo to give you a good basic

13:37

understanding

13:38

and they mainly come from seo software

13:40

companies or well-known seo consultants

13:42

or marketers we've got mozzy's beginner

13:44

guide to seo a refs begin a guide to seo

13:47

semrush has begun a guide to seo these

13:49

are all very very good articles really

13:50

in depth that will teach you the

13:52

fundamentals of seo and of course

13:54

links for all of these will be in the

13:55

description and then you've got brian

13:57

dean who creates the best and most

13:59

in-depth seo guides out there on his

14:00

website backlinko i would recommend

14:02

reading as many of his guides as

14:03

possible because he regularly updates

14:05

them

14:05

they're full of good information and

14:07

i've certainly learned a lot from him

14:08

over the years

14:09

that has enabled me to drive traffic to

14:11

my websites okay so

14:12

just quickly before i move on to skill

14:14

number three if you are enjoying this

14:15

video and finding it useful don't forget

14:17

to hit the like button to

14:18

save the video in your live videos for

14:20

future reference

14:21

and also seo is probably my favorite

14:23

skill on this list and the one i

14:25

probably know most about

14:26

so if you'd like to learn more about it

14:27

and you want to learn more about how you

14:29

can generate traffic to websites

14:31

using seo then drop a comment below let

14:33

me know what you'd like to learn and i

14:35

will hopefully make some videos on those

14:37

topics in the near future the third

14:38

skill on

14:39

this list is landing page design so

14:42

landing pages are specific pages on

14:44

websites which are designed

14:46

to make visitors take specific actions

14:48

and those actions are usually to either

14:50

capture customer data or to make direct

14:53

sales

14:54

to give an example of this i steer

14:55

people towards this landing page on my

14:57

website where i offer visitors a free cv

14:59

review

15:00

if they provide their email address and

15:01

upload their cv

15:03

this then allows one of my cv writers to

15:05

contact that customer

15:06

provide a cv review tell them about our

15:08

paid cv writing service and convert some

15:10

of those leads into sales

15:12

so landing pages are essentially a tool

15:14

which are designed to

15:15

take cold traffic that arrives at a

15:17

website and turn them into

15:19

sales or leads so as you can imagine

15:21

this is something that businesses value

15:23

quite highly

15:24

and if you can become good at creating

15:25

high converting landing pages

15:27

you can certainly make yourself very

15:29

valuable in the job market the skill

15:31

behind it is to

15:32

arrange the landing page in a certain

15:33

way that nudges the customers towards

15:35

the data capture area

15:37

and also to write emotive copy that

15:39

persuades them to take action so again

15:40

you can see that writing plays an

15:42

important part in this skill if you were

15:44

to develop the skill of building landing

15:45

pages there are a number of ways you

15:47

could apply it so if you were to offer

15:49

landing page design as a solo service on

15:51

a freelance site like people per hour

15:53

here

15:53

then you'd be able to be in fairly high

15:56

demand because

15:56

there are a lot of small business owners

15:58

on these places and generally speaking

16:00

most websites businesses will need

16:02

landing pages for their websites

16:04

so if we have a quick look around here

16:05

we can see we've got somebody who is

16:06

charging 130 pounds for landing page

16:09

design and they've sold 22 of those

16:11

you've got somebody charging 50 somebody

16:12

charging 35

16:14

so obviously there's a range of

16:15

different types of the way you can

16:17

deliver this service and obviously the

16:19

more experienced you are the more you'll

16:20

be able to charge that just gives you a

16:21

rough

16:22

idea that there's an active market there

16:23

and you could certainly do okay just

16:25

from selling this as a standalone

16:26

service on a freelance site and in

16:28

employed work you probably wouldn't be

16:29

able to get a job where you are solely

16:31

designing landing pages

16:32

but it could be part of your job if you

16:34

were even working in a web design

16:36

role or a ux role and ux is short for

16:38

user experience so

16:40

web designers and ux designers are

16:41

responsible for the layout of web pages

16:43

and ensuring that users have a good

16:45

experience on them

16:46

and are encouraged to sign up things by

16:48

products so you probably need to

16:50

progress your knowledge a bit beyond

16:51

just knowing how to design landing pages

16:53

delay one of these jobs but you can see

16:55

there are some very healthy salaries in

16:57

this field

16:57

and as a business owner again this skill

16:59

is invaluable once you have a website

17:01

that has traffic coming to it

17:03

if you can build a high converting

17:04

landing page that will then convert

17:06

those people into

17:07

leads and sales you go from simply

17:09

having a website with visitors

17:11

to having a proper business that

17:13

generates revenue so how can you learn

17:15

how to create landing pages so when it

17:17

comes to designing a landing page there

17:18

are actually two sides to it

17:20

first of all there's the technical side

17:22

of actually creating the landing page

17:24

and then there is the marketing side of

17:25

it so how to arrange the page properly

17:27

how to arrange the elements

17:29

and how to write the persuasive copy how

17:31

to write headlines that grab people's

17:33

attention

17:34

and what sort of things you need to

17:35

write to push them towards going for a

17:37

17:38

might be

17:39

now believe it or not the technical side

17:40

of it the building side of the landing

17:42

page can actually be covered quite

17:43

easily

17:44

i actually use a landing page builder

17:45

called leadpages which you can see here

17:47

so this is inside the builder for one of

17:49

my landing pages here and it's actually

17:51

all done by drag and drop

17:53

so you don't need any code knowledge you

17:54

just need to spend a bit of time

17:56

reading their tutorials and watching

17:57

some of their guides and you can write

17:59

headlines add images add sign up boxes

18:02

it's all quite easy

18:03

and you can move things around very

18:04

easily too i picked it up quite quickly

18:06

so i'm sure you can too

18:08

i'll pop a little link to their site in

18:10

the description of course and you can do

18:11

a free 14-day trial of them

18:13

where you get full access and you can

18:15

have a go at creating some landing pages

18:17

after the free trial is about 30 pound a

18:19

month to use now there are other landing

18:21

page builders out there of course but i

18:23

just happen to find leadpages the most

18:24

effective for me

18:26

if it doesn't work for you that's fine

18:27

just have a scout around for some other

18:28

ones and just pick one that suits you

18:30

best

18:30

and to learn the marketing side of

18:32

things so to learn how to arrange a

18:34

landing page

18:35

uh what sort of copy you need to write

18:36

and how you actually go about

18:38

persuading people to sign up or buy

18:40

whatever you're selling

18:41

then i would recommend a really good

18:43

guide from neil patel on the sort of

18:45

basics of creating a landing page

18:47

and hubspot also have a blog post which

18:49

contains a big long

18:50

list of example landing pages to give

18:52

you some real life examples a bit of

18:54

inspiration

18:55

and show you how a lot of the

18:56

professional companies actually designed

18:58

their landing pages

18:59

and i'll of course put a link to both of

19:01

those in the description the fourth

19:02

skill on this list

19:03

is email marketing so email marketing is

19:05

essentially

19:06

the skill of selling services or

19:08

products

19:09

through email campaigns or through a

19:11

series of emails

19:12

if you open up your email inbox right

19:14

now i can almost guarantee you that a

19:16

big percentage of the emails sitting in

19:17

there right now

19:18

will be from companies trying to sell

19:20

you services trying to sell your

19:21

products

19:22

or simply just trying to get you to

19:24

visit their website and of course this

19:25

doesn't happen by accident

19:26

these emails will usually be part of a

19:28

big campaign of

19:30

10 20 30 emails that are drip fed to you

19:33

and lots of other subscribers

19:34

over the course of days weeks and many

19:36

months and they will

19:38

have been written by a person or even a

19:40

team of people in some cases it also

19:41

involves using marketing software to

19:43

plan out the campaigns to decide

19:45

what emails go out to what people on

19:47

what days and what times

19:49

email marketing is an extremely valuable

19:51

skill to businesses because it allows

19:53

them to keep in touch with their

19:54

customers

19:55

and to drive sales of their products and

19:57

services as an employee you could

19:59

actually

19:59

make a full-time career out of email

20:01

marketing so if we have a quick search

20:03

on read here for email marketing jobs

20:05

permanent jobs we've got quite a few

20:06

options that come up

20:07

we've got an email marketing executive

20:09

here which is an entry level email

20:10

marketing role and that's paying between

20:12

eighteen thousand to twenty three

20:14

thousand that's not too bad for a junior

20:15

job

20:16

we've got a strategist here paying 35 to

20:18

38 which is a bit of a sort of step up

20:20

role that's not too bad

20:22

and then if we scroll bit further down

20:24

still we've got

20:25

an email marketing manager role here

20:27

that's obviously a very very senior role

20:29

and that's paying between

20:31

50 and 60 k which is obviously a fairly

20:32

decent salary and if you were to

20:34

offer email marketing as a service on a

20:36

freelance website like fiverr here then

20:38

there are a number of different things

20:39

you could do

20:40

you could do small tasks like writing a

20:42

bit of copy for 10 or 20 pounds or you

20:44

could do sort of more long-term stuff

20:45

like whole campaigns

20:47

for 100 pounds upwards so if we have a

20:49

quick look here

20:51

we've got this person here who will

20:52

write marketing emails for drip email

20:55

marketing campaigns for 72 pounds and

20:57

they've sold 345 of those

20:59

we've got this person here who will

21:01

craft email marketing copy and set up

21:03

automations for 12 pounds so that's sort

21:05

of more smaller tasks

21:06

and then you've got this one here this

21:07

person will grow your business with

21:08

email marketing

21:09

for 120 pounds so that's obviously a

21:12

21:13

high-level long-term thing so they're

21:14

able to charge a lot more for that and

21:16

they've sold

21:16

seven of those so as you can see there

21:19

is a good potential

21:20

to offer lots of services there's big

21:21

demand and you can potentially earn lots

21:23

of money

21:24

from freelancing and as a business owner

21:26

knowing how to create an effective

21:27

campaign means that once you've

21:28

got traffic to your website and you've

21:30

collected their email address by your

21:32

landing page

21:33

you can then use your marketing email

21:34

campaigns to follow up with them

21:36

continually

21:37

and really squeeze the maximum amount of

21:38

revenue out of your business so where

21:40

and how can you learn email marketing

21:42

well

21:42

to learn email marketing properly you

21:44

need to learn two aspects of it

21:46

firstly you need to learn how to use the

21:48

email marketing software and

21:50

secondly you need to learn the strategy

21:52

behind how to actually create an

21:54

effective campaign

21:55

so if we look at the email marketing

21:57

software side of it

21:58

this may sound really daunting but it's

22:00

actually something that is

22:01

pretty easy to pick up by certainly

22:02

picked it up quite easily

22:04

so basically these are software programs

22:07

that allow you to store your email list

22:09

and create email campaigns and send

22:12

thousands of emails out to people

22:13

without having to keep rewriting them so

22:15

to give you a real life example of email

22:17

marketing software this

22:18

is the software i use it's called

22:20

mailchimp and

22:22

this is a campaign that i've built to

22:24

follow up with customers who've signed

22:26

up for a free cv review through my

22:28

website

22:29

so basically what this does is just send

22:30

out a series of emails every few days

22:32

to stay in touch with them and subtly

22:34

nudge them towards making a purchase

22:37

and if we look at one of the emails here

22:39

the first one here

22:40

you can see that the emails look

22:41

professional but they're actually really

22:42

easy to create

22:43

and it's simply just a case of dragging

22:45

and dropping text boxes and images

22:47

and you can create really good looking

22:48

emails without having any coding

22:50

knowledge and if we come back out to

22:51

campaign level

22:52

you can see that i can set triggers for

22:54

when all of these emails send so this

22:56

one will send immediately after contacts

22:59

23:01

scroll down to the next one

23:02

this one will send one day after

23:04

subscribers ask in the previous email

23:06

and the same for this one so if you

23:07

learn how to use this software

23:09

effectively you can set up really really

23:10

good email campaigns and it's really not

23:12

that difficult to do now the best way to

23:13

learn how to use this is really just by

23:15

signing up to mailchimp and having a

23:17

play around with the platform

23:18

it's totally free to use until you hit 2

23:20

000 subscribers so that gives you plenty

23:21

of time to get up to speed

23:23

and it's got lots of really good guides

23:24

and tutorials within the platform

23:26

so you really don't need to go anywhere

23:28

else to learn how to use it properly

23:29

i'll put a link in the description for

23:32

signing up to mailchimp and accessing

23:33

the platform

23:34

and also put a link to their beginner's

23:36

guide for getting started there as well

23:38

and again there are lots of other email

23:39

marketing software platforms out there

23:41

i personally found mailchimp the easiest

23:43

and most straightforward to use and

23:45

i've managed to get really good results

23:46

from it but if it doesn't work for you

23:48

again

23:49

have a look around you know just search

23:50

google and just find one that works for

23:52

you and once you know how to use an

23:53

email marketing platform

23:54

you then need to learn the strategy

23:56

behind email marketing so you need to

23:58

learn

23:58

things like when to send them how to

24:00

write subject lines that people will

24:01

click on

24:02

and how to write a good copy within the

24:04

email themselves and to learn these

24:05

kinds of things there are some really

24:07

really good beginner email marketing

24:08

guides

24:09

from a few different blogs you've got

24:10

one from hubspot you've got one from

24:12

optinmonster

24:13

and of course you've got one from neil

24:14

patel links are in the description so

24:16

get stuck into those

24:17

skill number five on this list is ppc

24:19

advertising or

24:21

pay-per-click advertising and what this

24:23

is it's a form of advertising from

24:25

online advertising that has become

24:26

very popular in recent years where

24:28

people put an advert somewhere

24:30

and rather than paying a monthly fee for

24:32

it they are only charged when somebody

24:35

clicks their adverts so every time

24:37

somebody clicks it they'll be charged a

24:38

few pennies or a few pounds

24:40

depending on what their service or

24:42

product is one

24:43

well-known example of ppc advertising is

24:46

google adwords

24:47

and what adwords allows advertisers to

24:49

do is to

24:50

pay for their adverts to appear above

24:52

the organic search results in google so

24:54

to give an example of how this works if

24:56

i run a

24:57

search in google here for cloud storage

24:59

you'll see all of these results here

25:01

with the word add next them on the left

25:03

there

25:03

they're all paid ppc adverts where

25:05

companies are bidding to be there

25:07

that's the first organic search result

25:09

there and all of these ones appear above

25:11

are

25:11

paid ppc adverts so if i were to click

25:14

this advert here

25:15

then the company would be charged a few

25:17

pennies or a few pounds depending on

25:19

what they've bid

25:20

by google and i would be directed to

25:22

their website and in order to

25:24

create those campaigns you have to use

25:26

the google adwords campaign manager

25:28

so this is inside my google adwords

25:30

account i haven't actually used it for a

25:32

while because i don't really run many

25:34

paid ads anymore

25:35

but i'll just give you an idea of the

25:36

kind of things you can do inside here so

25:38

you have to create lots of different

25:40

campaigns and then within those

25:41

campaigns you have to create the adverts

25:44

so you can create display ads you can

25:46

also create written adverts as well like

25:48

the ones that we

25:49

just saw a second ago and then you have

25:51

to decide what keywords you want to bid

25:53

25:54

and you have to set a price that you're

25:55

willing to pay for each click and this

25:57

is pretty typical of most ppc

25:58

advertising campaigns it's how most of

26:00

them tend to work really

26:02

and it probably looks quite complex

26:03

right now but once you learn how to use

26:05

it obviously it's pretty straightforward

26:06

and this is a massively valuable skill

26:08

for businesses because if you can create

26:10

effective pay-per-click campaigns

26:12

then what you can do is you can pretty

26:14

much send instant leads and potential

26:16

customers through to businesses

26:17

and as you can imagine that employers

26:19

will pay very very well for that skill

26:21

as a freelancer you could offer the

26:23

service of setting up

26:24

a google adwords campaign for a small

26:26

business and running that on an ongoing

26:28

basis

26:28

so if we have a quick look on people who

26:30

are here we can see that we've got

26:32

somebody here who's charging 95 pounds

26:34

to create a

26:35

google adwords campaign and they've sold

26:37

297 of those

26:39

we've got somebody over here who's

26:40

charging 200 pounds to set up a campaign

26:42

and manage it

26:43

and that they've sold 247 of those so

26:46

there's a big demand out there and

26:47

there's also a good chance to get

26:49

recurring customers here

26:50

for example if you get someone on board

26:52

and you set up a successful campaign for

26:54

them

26:54

then they're likely to want you to

26:56

continue doing that on a monthly basis

26:58

and as an employee you can earn very

27:00

good wages as

27:01

a ppc manager or a ppc executive so

27:04

basically what these people do is they

27:05

would run all of the pay-per-click

27:07

advertising campaigns

27:08

the company is currently using so of

27:10

course you've got google adwords which i

27:12

just mentioned but you've also got

27:13

facebook ads you've got linkedin ads

27:15

twitter have their own ppc ad campaigns

27:18

instagram so a ppc manager would look

27:21

after

27:22

all of those campaigns or a mixture of

27:24

one or two of them so if we have a quick

27:25

look on read here for permanent ppc jobs

27:28

we can see that we've got

27:29

a junior role here ppc executive paying

27:32

20 to

27:32

25 000 we've got a ppc manager role

27:36

here paying 40 to 50 000 that's really

27:38

good we've got

27:40

another one here paying up to 45 a

27:42

manager paying up to 60 000 euros

27:44

so as you can see there's some very very

27:46

healthy salaries on offer in the ppc

27:48

space in general

27:49

as a business owner knowing ppc is

27:51

really really valuable i'm not really an

27:53

expert at it but

27:54

i know that it was really essential in

27:56

driving

27:57

instant traffic to my website when i

27:58

first started it and it was really

28:00

crucial in getting it off the ground in

28:01

those early stages

28:02

i don't really use it much anymore

28:03

because i rely on seo to drive traffic

28:05

to my websites

28:06

but i know that a lot of businesses out

28:08

there do use ppc as their main source of

28:10

traffic

28:11

so where can you learn how to create

28:13

pay-per-click ads

28:14

if you want to learn how to use google

28:16

adwords they actually have lots of good

28:17

guidance within the platform and on

28:18

their support pages

28:19

and they have a website called skillshop

28:21

which is a huge resource which has lots

28:23

of really good training guides on it and

28:24

google also have certifications that you

28:26

can do through them

28:27

so these are sort of like google adwords

28:29

exams that you take and then

28:30

if you pass them you get a qualification

28:33

and then you can use that qualification

28:34

to prove to

28:35

employers or prove to clients that you

28:37

know how to use the platform properly

28:39

so if you ever want to sell services in

28:41

google adwords or you want to get a job

28:43

doing google ads

28:44

then these certifications will

28:46

definitely help you to do that and of

28:47

course neil patel has a really good

28:49

in-depth guide on google adwords and how

28:50

to get started with it

28:51

so i'd recommend giving that a read as

28:53

well and if you head over to a website

28:55

called wordstream.com and scroll down to

28:57

the bottom here

28:58

there are lots and lots of different

28:59

guides on how to use various ppc

29:01

platforms that's actually a bit of a

29:02

gold mine right there

29:03

and if you want to learn how to create

29:05

facebook adverts there are a couple of

29:06

really good guides

29:07

from hootsuite and from buffer they are

29:10

two of the biggest social media

29:11

management companies out there

29:13

and yes of course i will put the links

29:15

for all of these in the description

29:16

below google number six on this list is

29:18

graphic design

29:19

graphic design is the skill of creating

29:21

visual communications

29:23

so this could be anything from business

29:25

logos posters and signage

29:27

right through to personal consumer goods

29:30

like mugs

29:30

t-shirts and wedding invitations and to

29:32

be good at graphic design you

29:34

not only need to be good at making

29:35

things look nice and attractive

29:37

but you also need to make them

29:38

functional too so let's say for example

29:40

you're designing a

29:41

food menu for a restaurant now of course

29:44

that menu will need to look nice and it

29:46

will need to be

29:46

in line with the branding of the

29:48

restaurant in terms of colors and

29:49

typography and things like that but it

29:51

will also need to serve a number of

29:53

functions it will need to be

29:54

nice and clearly laid out so the

29:56

customers can read it easily

29:57

the pricing will need to be nice and

29:59

prominent so that people know what the

30:00

prices are

30:01

and it may also need to do other things

30:02

like drawing attention to special offers

30:04

and deals that run at the moment

30:06

that the restaurant is trying to promote

30:07

and graphic design can be applied to so

30:09

many different aspects of

30:10

business and people's lives so there

30:12

really are lots of different

30:13

opportunities and ways that you can earn

30:15

money from it to get an idea of what you

30:17

could earn as a freelancer offering

30:18

graphic design services we'll have a

30:20

quick look on fiverr here

30:21

and as you can see there's an almost

30:22

endless list of services that people are

30:24

selling there's logo design there's

30:26

illustrations for books

30:27

there's infographic design there's

30:29

packaging for products there's web and

30:31

mobile design for apps

30:33

there's even architecture and building

30:35

type stuff there is print design so

30:37

flyers leaflets that kind of thing

30:40

so if we have a quick look at logos just

30:42

to give you a rough idea

30:43

we've got lots of people offering logo

30:45

services here and you can see they're

30:46

all making a healthy amount of sales

30:48

you've got this person here selling

30:50

logos for 28 pounds and they've sold

30:52

lots of those

30:53

because somebody's selling logos for 68

30:54

pounds you've got somebody selling logos

30:56

for 76 pounds here

30:58

so even if we just look at logo as you

31:00

can see there's lots of demand for the

31:02

service

31:03

and i won't go through every category

31:05

here but there's a lot of demand for

31:06

graphic design work in general

31:08

both from small businesses and personal

31:10

consumers and another way that you can

31:11

earn money from graphic design is

31:13

through creative

31:14

marketplace websites so these are

31:16

websites where you're able to

31:18

create designs upload them to the

31:20

website and then they're printed onto

31:22

physical products which are then shipped

31:24

to customers all over the world

31:25

to give you some examples you've got

31:26

redbubble.com where you can upload your

31:28

designs to

31:29

phone cases t-shirts water bottles etc

31:32

you then list them on the site and

31:33

people can buy them and the good thing

31:35

about redbubble is that they hold all

31:36

the stock and they take care of the

31:38

printing and delivering the products to

31:39

the customer

31:40

and they simply pay you a percentage of

31:42

the revenue generated for each sale that

31:43

you make

31:44

and it's free to sign up so it's a

31:45

really good way to try your hand at

31:47

selling physical products

31:48

without having to invest a lot of money

31:50

up front in buying stock

31:51

and holding onto that stock and you've

31:53

also got merch by amazon

31:55

and society6 which are both very similar

31:57

websites

31:58

and they essentially allow you to upload

32:00

your designs and they look after the

32:01

printing and the shipping and you get a

32:03

payout for each sale that you make

32:04

and you've got etsy which is probably

32:06

the biggest creative website in the uk

32:07

at the moment or possibly even the world

32:09

but with etsy they don't handle

32:11

fulfillment which means you'll either

32:12

have to create the physical products

32:14

yourself or find a fulfillment company

32:16

that will print stock on demand for you

32:17

and send to your customers

32:19

and there are also lots of opportunities

32:21

for employed work within graphic design

32:22

if we have a quick

32:23

look on the cv library here at graphic

32:25

design jobs we can see that there is one

32:27

here paying up to 25k

32:30

and there's another one here paying up

32:31

to 32 a graphic designer role here

32:34

paying up to 40.

32:35

so there are lots of opportunities out

32:36

there for fairly well paid employed work

32:38

in graphic design too

32:40

and as a business owner it really pays

32:41

to have a good understanding of graphic

32:43

design especially as an online business

32:45

owner

32:46

because you're very likely to have lots

32:47

of visual content on your website and

32:49

it's important that that content not

32:50

only looks good

32:51

but it's functional and it helps you to

32:53

win customers in some way so how do you

32:55

learn graphic design

32:56

well if you want to learn graphic design

32:58

there are a couple of things that you

32:59

need to master

33:00

firstly you need to learn how to use

33:02

graphic design software

33:03

so these are the programs you actually

33:05

use to create the design now there are

33:06

lots of different ones on the market but

33:08

the two i would recommend are

33:10

canva and adobe illustrator canva is a

33:13

really easy to use online graphic design

33:15

tool it's totally free and has a very

33:17

simple

33:18

drag and drop style interface which

33:19

makes it very very easy for beginners to

33:21

use

33:22

and it also has preset image sizes for

33:24

the typical kinds of online graphics you

33:26

might need to create so

33:28

things like youtube thumbnails and

33:29

facebook covers in fact i actually use

33:31

canva to create all of my youtube

33:33

thumbnails

33:34

and the best thing about canva is that

33:35

it's totally free

33:37

but it does have its limitations so you

33:39

can create really good designs but you

33:40

can really only create quite

33:42

basic designs so i'd say it's good for

33:45

complete beginners who are just

33:46

looking to get started in graphic design

33:48

or for someone like me who really only

33:49

needs to create the occasional piece of

33:51

graphic design

33:52

to learn how to use canva it's really

33:53

just as simple as playing around with it

33:55

for a few hours and they also have some

33:56

really good guides on the website that

33:58

teach you the basics of how to use it

34:00

but if you're really serious about

34:02

graphic design you want to either sell

34:03

it as a service or you want to get a job

34:05

in graphic design

34:06

then really you need to learn adobe

34:08

illustrator illustrator is really the

34:10

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